In a rapidly evolving video game landscape where the use of AI raises intense controversies, Fumito Ueda, the famed director of Shadow of the Colossus, stands out. He recently revealed that his new studio, genDESIGN, refuses to rely on automatic generation technology in the development process of its upcoming game, Gen Atlas. Unlike other titles such as Crazy Taxi and Tomb Raider: Legacy of Atlantis, which incorporate AI into various aspects of their creation, Ueda insists that every element of the game will be designed by humans. The iconic creator thus prioritizes authenticity and originality, while only using AI for administrative tasks.
The world of video game development is undergoing significant changes, especially with the advent of artificial intelligence. Fumito Ueda, renowned for his iconic works like Shadow of the Colossus, recently shared revelations about his new studio. His project, titled Gen Atlas, is distinguished by its refusal to use AI in the creative process, a position starkly contrasted with that of other games embroiled in controversies over the integration of this technology. This approach raises debates about development methods within the industry.
Fumito Ueda’s commitment to human development
Ueda has clearly expressed his desire to maintain a strong human presence in game creation. In an interview, he emphasized that all stages of development, from conception to programming, are fully carried out by individuals. This includes the creation of artistic concepts, prototyping, and even writing the code. For him, the human must remain at the heart of this industry, as every creative movement is of crucial importance.
In contrast, many other developers are exploring ways to integrate AI to optimize certain processes. For example, some studios use AI to generate temporary visual assets or to automate certain administrative tasks. However, Ueda distances himself from this trend. He uses this technology only for tasks such as scheduling management and note-taking during meetings.
The repercussions of AI on the industry
Ueda’s position raises questions about the future of game development. Indeed, many developers claim that AI can stimulate creativity, but this assertion is both contested and supported. A number of recent games have sparked controversy by relying on generative technologies, provoking backlash from a portion of the gaming community.
The case of Crazy Taxi is representative of this tension. The decision to integrate AI into its design resulted in a negative reaction from some fans, who wish to see a return to more traditional methods. Not only does this raise ethical questions, but it also highlights the delicate line between innovation and tradition in the sector.
The role of studios in the face of technological evolution
Development studios find themselves at a crossroads. On one side, they must embrace technological advancements like AI, which promise to accelerate the creation process. On the other, they must respect the wishes of some of their players who desire authenticity in the gaming experience.
With platforms like Steam and new think tanks on AI, the dynamics of studios have changed. The question of AI usage remains thorny, and studios must navigate between creating rich experiences while respecting traditional craftsmanship. This duality is not only technical but also creative.
What will video games of tomorrow look like?
In the digital age, it is crucial to ask what video games of tomorrow will look like. The choices made by iconic figures like Ueda are sure to have repercussions. If Gen Atlas manages to captivate its audience without AI, it could induce a shift in development strategies across the industry.
Narratives are becoming denser. Technology is evolving. And amid all this, the role of each creator remains fundamental. The quest for a balance between technological innovation and respect for human creations seems to be the major challenge of the coming years in the world of video games.
Fumito Ueda: a bold choice in the face of AI in game development
In a constantly evolving video game landscape, where artificial intelligence plays a prominent role, Fumito Ueda‘s choice not to include AI in the development of his new project, Gen Atlas, stands out. As the director of classics such as Shadow of the Colossus, Ueda has always placed a paramount importance on authenticity and human creativity. In a recent interview, he clarified that his studio, genDESIGN, focuses solely on artisanal craftsmanship to create gaming experiences.
While other developers, like those of Crazy Taxi or Tomb Raider: Legacy of Atlantis, incorporate AI for aspects such as generating graphic assets, Ueda remains steadfast in his desire to create “only by humans.” This approach aims to ensure that every facet of development, from prototyping to conceptual illustrations, is the result of authentic and thoughtful work. This may seem counterintuitive in an industry where AI is often presented as a quick and efficient solution, but Ueda chooses not to sacrifice creativity for convenience.
This choice may also be a way for Ueda to stand out in a saturated market where reuse and automation are in vogue. By opting for a more traditional approach, he strives to protect the artistic integrity of his projects. In this time of debates around the ethics of AI usage in video games, Ueda positions himself as an advocate for authenticity, promoting a return to human creation at a time when many have already embraced technological innovations.









