In this interview, we have the pleasure of welcoming the director of the Urban Bivouac hotel, located in the Tolbiac district of Paris. He reveals his marketing strategy to us and explains in detail the advantages of the new website, which went online in December 2022. A fascinating and information-rich interview, not to be missed!
Can you tell us more about the Urban Bivouac hotel?
The Urban Bivouac hotel is a 3 star hotel located in the 13th arrondissement of Paris, more precisely at rue Sthrau. It was opened in 2018 and offers 32 designer rooms. Our hotel is located in the Tolbiac district, which offers a calm and authentic setting, close to shops and public transport.
What makes your hotel unique?
L’Urban Bivouac hotel stands out for its interior decoration, which is both chic and modern. We chose to create a welcoming and cozy space, while offering optimal comfort. In addition, our team listens and does everything possible to ensure that each stay is a real experience. We are committed to satisfying our customers and offering them the best service.
Can you tell us more about the Tolbiac district?
The Tolbiac district is a quiet and central area, located close to numerous shops and public transport. It is close to many cultural and tourist attractions, including the Museum of the History of Immigration, the Museum of Art and History of Judaism and the Center Pompidou. It is therefore a very popular area for tourists, who wish to discover the unique atmosphere of Paris.
What is the new Urban Bivouac hotel website like?
Our new website went online in December 2022. We have opted for a modern and intuitive version, which allows customers to book their rooms online and take advantage of exclusive offers. Thanks to this new site, customers can also discover our services and our establishment in detail, and obtain information about the neighborhood. Our site is also very convenient for group reservations, as it allows you to reserve several rooms at once.
What is your marketing strategy?
Our marketing strategy is focused on digital and multichannel. We are present on the main online booking platforms and on social networks. We set up targeted advertising campaigns on different channels, and we regularly offer promotions and exclusive offers to retain our customers. Finally, to listen to our customers, we set up surveys and satisfaction surveys.
What are the new features of the website?
The new website offers many new features to facilitate online booking in our boutique hotel. Customers can now benefit from a secure and fast payment system, and consult room availability in real time. They can also access additional services, such as food delivery and access to exclusive content. Finally, we offer 24/7 online support to answer any questions.
What are the advantages of booking online?
Booking online has many advantages, starting with speed. In just a few clicks, customers can book the room that suits them and benefit from the best offers. It’s also very convenient for last-minute reservations, as guests can see room availability in real time. Finally, online booking allows you to benefit from exclusive discounts and promotions, which is very advantageous for customers.
Does the official site offer the best prices on the web?
Yes, the official website of the Urban Bivouac hotel offers great rates and exclusive offers to customers who book directly on our site. We provide a secure and fast payment system, and we regularly offer promotions and discounts for online reservations. This is therefore the best way to benefit from the best rates.
